Finding a job can be challenging—now more than ever—as the job market has shifted dramatically.
Opportunities for both permanent and temporary roles have decreased significantly, making it more challenging to secure employment.
However, this article offers practical tips and valuable advice to keep you motivated throughout your job search.
Declining Job Vacancies
The current job market, marked by a noticeable reduction in available positions, stands in sharp contrast to the era of the Great Resignation—a term introduced by Anthony Klotz—which saw a surge in resignations around 2021, even before the onset of the pandemic.
A recent survey conducted by KPMG and the Recruitment & Employment Confederation (REC) revealed that permanent job vacancies in the UK fell at their fastest rate in four years as of January 2025. Additionally, the survey indicates that temporary job openings also declined in December 2024, highlighting a broader slowdown in the labor market throughout 2024.
A Cooling Job Market: Decline in Vacancies
The current job market shows a significant shift from the hiring frenzy witnessed during the “Great Resignation” — a term coined by Anthony Klotz to describe the wave of voluntary resignations that peaked around 2021. That movement, which began even before the pandemic, reflected a labor force willing to take risks for better opportunities. Today, the landscape has changed considerably.
In January 2025, a survey by KPMG and the Recruitment & Employment Confederation (REC) revealed that permanent job vacancies in the UK declined at their fastest rate in four years. Temporary job openings also decreased in December 2024, signaling a continued slowdown throughout the year.
Global Trends – U.S. Job Market Mirrors the Slowdown
The United States is experiencing a similar trend. Job openings fell from 7.9 million in September 2024 to 7.4 million in October. Notably, employment in healthcare and government sectors took a hit, with the latter likely influenced by the election cycle.
Newsweek reports that the number of Americans voluntarily quitting their jobs has dropped to the lowest level since August 2020. At the same time, layoffs have increased, suggesting growing uncertainty in the labor market.
Changing Attitudes Toward Work
One reason fewer people may be leaving their jobs is a rise in overall job satisfaction. According to Pew Research, 50% of U.S. workers report being happy with their jobs, while 38% say they are somewhat satisfied. Only 12% express dissatisfaction. Interestingly, self-employed individuals report higher job satisfaction, with 60% saying they are highly content with their work.
11 Smart Tips to Land a Marketing Job in 2025
With today’s competitive job market, employers can afford to be more selective than ever. So, how can you stand out and secure a marketing role this year?
Based on my recent job search experience, here are some practical tips that can help you navigate the current climate and increase your chances of success.
Be Patient – The Hiring Process Takes Time
Unfortunately, landing a job in 2025 often takes longer than expected.
According to iCIMS, a recruitment software company, the average time to fill a role is now around seven weeks.
A friend of mine in Australia applied to 74 jobs over four months and only heard back from 27 companies — that’s just a 36% response rate. Some platforms, like Seek in Australia, even state they won’t follow up unless you’re successful. One role required a presentation, and the candidate had to wait two months just to be told they didn’t get the job. This long wait is frustrating for job seekers.
A March 2024 survey by Hays Recruitment (UK) involving 11,900 employers and employees revealed that:
- Only 18% of candidates are okay with going through three interview rounds.
- Just 6% are willing to wait more than a week for a response after the final interview.
The takeaway? Candidates want faster feedback — and you should be prepared for delays.
Leverage Your Existing Skills — Avoid Jumping Into a New Sector Cold
In a tough market, trying to completely switch industries without experience is risky. Instead, build on what you already know. Aim for roles that align with your current skill set and interests. For instance, if your goal is to work on podcasts, start one yourself! Create a YouTube show or share content on LinkedIn to demonstrate your expertise.
During the pandemic, I launched Tea Time SEO, which turned out to be an excellent platform for learning and networking. That eventually led to me co-hosting SEO Office Hours in November 2023, thanks to an invitation from Mike.
Stand Out by Building Your Brand
Competition for jobs is intense. According to IMS, in March 2024, there were 43 applications per job opening in the UK and EMEA—a 44% increase compared to February 2023. To rise above the crowd, focus on building your brand this year.
If you’re unsure how to start or define your brand, ask a trusted friend or former colleague for help. Begin by brainstorming what you want to be known for, then have an unbiased person (not a family member) write down their perception of your brand.
Leverage Networking
Tap into your network and attend industry events. A survey by Money.co.uk found that 40% of 2,000 respondents landed jobs through networking—especially Millennials, with 50% securing roles this way. Networking remains one of the most effective paths to new opportunities.
Use LinkedIn Boldly
Don’t hesitate to ask for help or post about your job search on LinkedIn. In January 2025, over 220 million users worldwide displayed the “open to work” banner—up 35% from January 2024. Posting about your search can lead to valuable connections; personally, sharing my job search resulted in referrals and even contact from my current employer.
Refresh Your CV
A friend in Australia applied to 74 jobs from November 2023 to March 2024 and only secured a role after updating their CV. Keep your CV concise—ideally two pages—and focus on achievements rather than duties. For example, instead of saying “managed website content,” say “doubled news content and boosted downloads by 40% within 12 months.” Or, “launched a PR campaign that generated 3,000 unique visits in one day—75% more than previous efforts.”
Avoid Excessive Unpaid Work
Unpaid tasks during interviews have become more common. A LinkedIn poll revealed that 85% of respondents were asked to do unpaid work, with 44% spending 3–5 hours and 19% over 6 hours. If asked to do such work, clarify the expected time commitment and when you’ll receive feedback to protect your time.
Create a Realistic Job Search Plan
Research companies that align with your values and preferred work style—whether big brands or remote-only firms. Make a list and spread out your applications evenly instead of overloading yourself one day. I used a Google Sheet to track my applications and follow-ups, which helped me stay organized. From my applications, I received responses from about 40%, but 30% of those who initially replied later ghosted me. Having a plan helps manage your time and expectations.
Don’t Take Rejections Personally
You can’t control whether companies respond, but you can control your reaction. Some won’t provide updates or respect your time. It helps to talk about your experience with neutral parties or peers going through similar challenges.
Join Supportive Communities
Job hunting can be demoralizing. Join communities where members share opportunities and referrals. However, be cautious—some may still ghost candidates. In my experience, 56% of community job applications ended without a reply.
Find a Mentor
I started working with a mentor after 10 years in my career, though it’s best to start sooner. Forbes reports that 76% of people value mentors, but only 37% have one. Many mentoring relationships form naturally—look for someone at work or an experienced friend willing to guide you. Mentors often find sharing knowledge fulfilling and beneficial.
Keep Applying and Keep Improving
Job searching is arduous and can feel discouraging. But giving up means falling behind, especially in fast-moving fields like digital marketing. You’re not alone—persistence will pay off.
Methodology
My research focuses on the U.S. and UK job markets. From April to December 2024, I applied to 160 remote and hybrid jobs via LinkedIn and various communities in the UK, the U.S., and Barcelona. I publicly posted about seeking a full-time job on LinkedIn in October 2024, which led to contacts and, ultimately, my current role. Although the search took about eight months, persistence combined with strategic planning helped me succeed—especially after taking some time off for parenthood.
FAQ’s
Why is it harder to get a job in digital marketing in 2025?
The job market has cooled significantly due to a drop in both permanent and temporary vacancies. Surveys in the UK and the U.S. indicate a substantial reduction in hiring activity compared to previous years, making the competition stiffer.
What can I do to stand out in a competitive market?
Building your brand is crucial. Showcase your expertise on platforms like LinkedIn, start projects that highlight your skills, and actively network. A clear, value-driven personal brand helps you rise above other applicants.
How long does the hiring process typically take in 2025?
On average, it takes around seven weeks to fill a role. Many candidates experience delays, multiple interview rounds, or receive no feedback. Being prepared for a slow process and tracking your applications can help maintain momentum.
Is unpaid work during interviews standard?
Yes, and it’s growing. 85% of job seekers reported being asked to do unpaid tasks, with many spending several hours on them. Clarifying expectations upfront is advisable to protect your time and avoid burnout.
What tools or methods can help streamline my job search?
Use a structured approach—track applications using spreadsheets, apply consistently, and research companies aligned with your values. Joining job-hunting communities and having a mentor can also provide guidance and support throughout the process.
Conclusion
In 2025, navigating the digital marketing job market demands persistence, strategy, and self-awareness. As hiring slows and competition intensifies, it’s crucial to focus on what you can control—your brand, network, and mindset. Tailor your CV to showcase impact, stay consistent with your applications, and lean on communities and mentors for support. While rejection is inevitable, resilience and thoughtful planning can lead to success. Keep showing up, keep improving, and remember—you only need one “yes” to change everything.